The ‘warehouse’ approach was selected in order to provide a one-stop destination store with the kind of wide, quality range that would satisfy keen local outdoor enthusiasts. However, within the size and scope of this concept, care has been taken to incorporate striking interior design, specialist ‘stations’ for the more technical products, attractive change-rooms and a general layout that’s easy and exciting to navigate.
In the late 1990s consolidation of various outdoor and sports outlets resulted in the creation of a dedicated chain of outdoor stores within the Moresport Group, which also owns Sportsmans Warehouse. Outdoor Warehouse was born, a company wholly focused on the core business of camping, hiking, off-road and the general open-air recreation so beloved by South Africans.