Genesis Import GmbH is one of the largest European wholesaler company in the overlanding and off-road market, Genesis Import is based in the centre of Germany and have a dealer network all over the EU including UK, Norway, Switzerland and Russia.
Genesis Import GmbH is renowned for introducing new Brands to the European market thanks to a very innovative and "thinking out of the box" marketing strategy, Genesis Import GmbH was the first company to launch the concept of "online show" and “online fair” that lead to a very successful customer satisfaction even during lockdown periods.
Our story or – the "decision" between working at McDonald´s or creating an own Brand. Genesis Import GmbH Founder and CEO Dror Harel is an Israeli born with a lot of passion for offroading, adventure and overland vehicle arrived in 2009 whit his family to Germany hoping to spend a few months with the family, to learn a new language and then going back home to Israel.
But sometimes life works out different from plans and the Family decided to stay longer. When trying to figure out a way of living and looking for a Job, Dror found out that his options were few: either an illustrious career at McDonald´s or to establish his own Brand. 2010 he founded the company Steppenwolf 4x4 that in 2012 became the Genesis Import GmbH - and since then the Harel Family suitcases are covered in dust at the basement.